eDetailing simply means using digital technology in the sales detailing process. Pharmaceutical companies use it to communicate product and service messages and related information to healthcare professionals. Doctors in the United States are highly time pressured and encouraged to see as many patients as possible. This means that they often do not have the time to meet with pharmaceutical sales representatives. There is no doubt that detailing directly to the doctor serves an important purpose. Doctors want and need information from sales representatives - but on their own time terms.
eDetailing provides doctors with a more convenient means of getting the information they want at a time that suits them. eDetailing enables the doctor to use a personal computer to launch a sponsored learning application, often consisting of a series of interactive screens with multi-media information about the promoted product, including research evidence, clinical practice guidelines, prescribing information and patient advice. eDetailing is not seen as a replacement to sales representative visits, but rather as a valuable additional channel to receiving information about pharmaceutical products and services.
Participation in our eDetailing session is by invitation, which may come in the form of email, postal mail or via a pharmaceutical sales representative. Doctors will first need to register and this can be done at any time and all US doctors are eligible. Registration requests will be put through our validation process and acceptance will be confirmed to doctors via their e-mail address. As soon as an eDetailing relevant to their personal interests becomes available, we will contact them. For each eDetailing session doctors will be provided with a unique Product ID Code presented on the invitation which is required in addition to their User Name and Medical License Number for verification.
Once logged in they follow the simple instructions through to the end answering any multiple-choice questions presented – this will take no longer than an average of five minutes. Once completed doctors will be awarded their honoraria points for participation in our Loyalty Program, a branded gift, or entry to a prize draw. Loyalty Program points may be accumulated or redeemed immediately against a range of medical services and products. eDetailing presentations can be viewed as many times as doctors like, though the honorarium will only be awarded once. The personal details of doctors are confidential and will not be passed to any third party.
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